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To advance a powerful and coordinated content strategy, Erik Diehn, CEO of Stitcher, will report directly to Scott Greenstein, President and Chief Content Officer of SiriusXM, who also oversees content at Pandora.
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With Stitcher and its varied assets, we are now a one-stop shop able to meet the needs of podcast creators, publishers and advertisers, while also providing listeners with access to great shows, series and programming." Jim Meyer, Chief Executive Officer of SiriusXM, said, "We are deepening our position in podcasting, the fastest-growing sector in digital audio, and with completion of this transaction, our vision is taking shape. By combining Stitcher's leading programming and advertising networks with SiriusXM's existing suite of hosting and ad technology tools, the Company expands its pre-eminent position in digital audio advertising while generating new ways for creators to find and connect with a broader audience.
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Alongside Pandora, Simplecast and AdsWizz, Stitcher strengthens SiriusXM's position in this fast-growing area. With this acquisition, SiriusXM adds Stitcher, a longtime pioneer in podcasting, to its leading audio entertainment platform.
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(NASDAQ: SIRI) today announced that it has completed its acquisition of Stitcher and is moving forward as the premier full-service platform for podcast creators, publishers, and advertisers. 19, 2020 /PRNewswire/ - Sirius XM Holdings Inc.